Everyone is getting on board with mobile marketing. The analyzed statistics note that mobile marketing is one of the most promising ways to market. Statistics also show that it is the smaller companies which are making the most strides with this method of marketing. Using a mobile marketing company is essential for helping with some of the uncertain areas and having the flexibility to keep an open mind is indispensable. Mobile marketing does work, but be prepared to consider all avenues to make it successful.
1. Benefits of SMS Marketing
These days, most companies’ marketing budgets are tight – to say the least. This means every single channel used has to have clear benefits and a tangible return on investment. The efficacy of everything from direct mail to SMS marketing is being questioned, but fear not… Here we have the top five benefits of running with an SMS marketing campaign. Next time your seniors query why you’ve opted for this medium, you’ll be armed with some solid, sensible answers. So, let’s start with (arguably) the greatest benefit of them all: immediacy.
2. Instant communication
Reports suggest that text messages take seven seconds to send and deliver, on average. Plus, it’s fair to say the majority of mobile or smartphone users will have their devices with them most all the time, meaning they are more likely to open the message instantly – or certainly within a short period after receiving it. In fact, IDC data shows 62 per cent of smartphone users check their phones immediately after waking up, whilst 79 per cent check theirs within 15 minutes of waking up. Few other marketing mediums can boast such immediacy, making SMS the clear winner when it comes to instant communication.
3. Limited personal details required
With SMS marketing, those who have opted in can typically choose to hand over as much or as little information as they wish. Perhaps they just want to receive the generic discount messages, or news of upcoming sales from their favourite retailer? In this case, they can simply provide their mobile number and, at a push, their name. However others might like to receive targeted, bespoke information – like details of when their local pizzeria is offering a wine tasting evening, or fancy knowing when there are slots available at their favourite hairdresser. In this case, they can release further personal details. This flexibility should prove fairly enticing to prospects, as they are in control of the marketing, not the other way around.
4. Go green – go SMS
Want to lower your company’s carbon emissions and reduce paper wastage? SMS is a medium which has a significantly lower impact on the environment than direct mail. You don’t need paper, envelopes or even stamps – which means marketing costs as a whole could drop too. Statistics shows that 40 per cent of the world’s trees are chopped down simply to make paper. Don’t be a part of that 40 per cent – go green with text marketing.
5. Greater engagement levels
According to the Direct Marketing Association, the typical response rate on direct mail is 3.42 per cent. When you consider that the Mobile Marketing Association says people are five times more responsive to SMS marketing than direct mail, those figures add up to something pretty special. It’s likely that this leap is down to the immediacy with which people can engage with a text message. Responding to a piece of direct mail usually requires completing a form, finding an envelope, addressing and stamping it, then leaving your home to find a post box. Responding to a text message takes seconds and there’s no need to move from the exact spot you’re in. It’s so easy.