About Email Marketing
Universal Quick Technology Email Marketing Services are targeting of consumers through electronic mail (email). Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing.
Why does email marketing present such a benefit over other more traditional forms of marketing? Why does it drive better returns on investment and customer engagement metrics than other marketing techniques? Why would you invest the time and resources to develop an email marketing program at all? In this article, Comm100 presents you the top ten email marketing to your business compared to other forms of marketing, including:
Real-Time Messages
As we talked about Universal Quick Technology, with a print mailer or telesales campaign, you'll need to select marketing campaigns and specials that have a "long tail" because of the extended period of time between campaign development and implementation. Because a marketing email can be completed in just a few hours, you can literally send "day-of" messages to help reduce stock or promote a limited time special as needed. You can even send unique real-time messages to customers that arrive on their birthdays or anniversaries. With email marketing, short time frames are your friend, not your enemy.
Personalize Messages
Because print mail campaigns, telesales campaigns and even print, television and radio advertising campaigns must be done in a mostly "one-size-fits-all" format, it's difficult for you to speak directly to your consumer in a personalized way. However, email marketing presents many dynamic opportunities. Not only can you send personalized email with your user's name or login name, but many email marketing solutions offer the ability to feed in personalized information such as sales or purchase history. Also, because creating separate email sends is significantly less challenging than creating separate postal mail, print mail or advertising campaigns, you can segment your customer list into smaller lists and send very personalized messages. For example, you can select all of your users or customers who are from New York City and then write your email marketing copy to speak directly about New York City. With email marketing and communications, you can easily speak to your customers in a very personalized and intimate way that is not possible with other marketing channels and avenues.
√ Segment User and Customer Database Information
As noted above, because you can segment your database of customers or users with email, you can send extremely targeted marketing campaigns that will result in increased sales conversions simply because they are so specific. For example, if you sell flowers, you can find everybody in your database who ever bought daffodils and then send them an email in April when the first daffodil shipments come in. You're then using your customer database to put the most relevant message in front of the customers who are most likely to respond to it, and that's what good marketing is all about.
√ More Frequent Communications
Because Universal Quick Technology email takes less time to create and send than other marketing and advertising channels do, you can communicate with your customers more frequently. Instead of only being able to send them a flyer or catalog once a month or once a quarter, you can easily send them offers once a week. You could, of course, send them email even more frequently than that if their email activity supports making that decision. You may want to note, however, that it's one of the typica email marking to not send customer emails more than once a week. However, gone are the days when you were lucky to get a message in front of your customers once a month. Via email marketing, you can communicate with customers weekly or even daily!
√ Test Marketing Messages
Good marketing always means being able to test things! With email marketing, it becomes incredibly easy to see what graphics, headlines, offers and even colors your users and customers will respond to. It's incredibly simple to simply send one version of an email to one part of your list and a second version of an email to a different part of your email list. Then, through the very precise tracking tools that email marketing offers, you can figure out which marketing message worked better to convert sales or user actions. We'll talk in detail about both the great tracking tools that email marketing offers as well as common types of email.
√ Information Spreading
When was the last time that you saw a customer hand over a postal mailing that they'd received to a friend who might be interested? Or have you have seen somebody clip an ad from a magazine and send it to a family member who may want that product or service? However, forwarding an email with an enticing or useful offer or piece of information only takes seconds and many users will do it. That means that your marketing effort has not only a wider reach but also a networked reach with people who, by forwarding the email, are now acting as your brand advocates.
